Browns Fashion's Ida Petersson's Picks

Ida Petersson is a woman after our own hearts: prior to becoming buying director at Browns Fashion, she was their 'non-apparel buying manager', which, in human terms, means Queen of accessories. Needless to say, we wanted her view on what to buy now - apparel and non-apparel alike - and her brilliant, vibrant personality shone through. Prepare to be inspired. 

Anyone who knows me will tell you that I have an unhealthy obsession with hoodies.  This season, I can’t get enough of Ashley Williams.  Her new collection just dropped at Browns, and this Gimme Five hoodie has shot to the very top of my wishlist.

Hoodie, £165, Ashley Williams at Browns Fashion

I am a massive fan of Eytys sneakers so I was really excited to see the brand move into new categories this season.  I suspect these Chelsea boots will be a lifesaver come New York fashion week!

Boots, £390, Eytys at Browns Fashion

This little Halpern number was designed exclusively for Browns and I can’t wait for party season to start so I can finally wear it! I love that it works equally well as a mini dress or as a top (just tuck into jeans!). It’s the party dress of the season.

Sequin dress, exclusive to Browns Fashion

I can’t bear the thought of a black coat so when the temperature really dips, I’ll be wrapping up in the silhouette of the season, the puffer jacket.  This purple belted style from Ienki Ienki is just impossible to say no to.

Coat, £970, Ienki Ienki at Browns Fashion

I am obsessed with these hoop earrings from Vetements.  Just look at that cut-out logo lettering – awesome, right? 

Earrings, £490, Vetements at Browns Fashion