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& THE NAME TO KNOW... Max V. Koenig

At times, it feels like the word ‘investment’ is used far too often in fashion: what is an investment piece; how to we identify one; how do we know it’s worth investing in? Thankfully, unique emerging - and established - brands help bring us a little closer to what it means to invest in fashion. Raised in Vienna by French parents, Maximilian Koenig studied industrial and product design in Paris before turning his hand to fashion at the London College of Fashion. A self-taught bag designer, he works with soft leather and nubuck, sculpting each piece by hand.

Handbags that make luxury feel effortless. Each piece is designed to fit seamlessly into your wardrobe, working hard to elevate any outfit. No outward branding or ostentatious pattern to be found here: instead, classic shapes offset by bright pink and emerald, while fringed totes feel playful without being too directional.


Koenig’s brighter pieces are perfect for making a subtle statement: wear the bright pink ‘Orion’ bag with denim to elevate a casual outfit. The ‘Aquila’ and ‘Aries’ bags are perfect for everyday, adding modernity to workwear and a little luxe to your weekend get ups. Try wearing the green ‘Aries’ bag with check trousers and a knit for a chic play on masculinity.


Head to www.max-koenig.com for the full collection and the label’s instagram page for further inspiration.

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