& THE NAME TO KNOW... Alexander White


If you thought that Kylie Jenner, Sharon Stone and Emma Watson couldn’t possibly have any elements of personal style in common, you thought wrong. Alexander White - the young British designer who has previously worked at Erdem and Giles - knows a thing or two about catering to women’s needs, making him an A-List favourite from the get go. Sandra Choi’s review of White’s portfolio gave him the confidence to start his brand, from which time he has won the prestigious ‘Best Footwear Designer’ at the Draper’s Footwear Awards 2017.

Shoes that look classic, are immediately recognisable by White’s playful aesthetic. Booties with zig zag edges, bow-embellished Princess slippers and pleat-adorned ankle straps mean that these are the shoes you want to wear right now, but keep forever.

From Nicole Scherzinger to Emma Watson, White’s fan base is telling of the label’s broad appeal. His simpler, pared-back styles are perfect for elevating your everyday wardrobe, whether with jeans or a summer evening get up. The more elaborate styles, although still fundamentally wearable, are the perfect finishing touch for special occasions, red carpet or otherwise... 

The label is stocked at some of the most prestigious boutiques, from Lane Crawford to Barneys, as well as online at