Net-a-porter launches fine jewellery and watches destination


A selection of Bond Street's most treasured fine jewellery houses will now have a new home on The online flagship will stock brands such as Cartier, Jaeger Le-Coultre, Boucheron, Chopard, Piaget amongst others - many of which have never sold online before today's launch - marking a huge shift in the way consumers shop for these exclusive brands.

But in true Net-a-Porter style, it's more than just online shopping. Here are two things we love about this revolutionary new way of shopping for the world's finest gem stones:

1 - The pieces will be accompanied by exciting content educating shoppers on topics such as how to store jewellery, what to invest in and how to style it. A ground-breaking way of shopping for fine jewellery and watches, this exciting combination of e-commerce and aspirational content will bring a new dimension to shopping for fine jewellery.

2 - Customers will also have access to personal shoppers providing ‘Try before you buy’ services’ (surely a must when shopping for this calibre of piece online?) as well as hand deliveries and picks ups. Impressively, all their personal shoppers will receive training from the Gemmological Institute of America meaning they can provide customers with expert advice on the incredible pieces on offer.

Launching April 18th at